This is why you can't go around pissing off the media when you are trying to run a national campaign: http://www.huffingtonpost.com/2008/09/23/networks-revolt-against-r_n_128608.html. (updating quickly, so things may have changed!) McCain's paid media is pushing lies and getting called on the carpet for it (too many links to pick just one, sorry!). So one might think that he'd try to compensate for that with free media. That would be logical, and therefore, wrong. McCain does seem to be losing his head a bit, doesn't he?
I'm glad the media took the SNL Hillary's advice and "grew a pair."